Consider someone selling you a bed. It is a large size bed in good condition but without the bottom rail and the mattress.
Would you buy an incomplete bed?
Probably not!
Same goes for a business owner having no platform to showcase their products or services.
If you have a contracting business, you definitely need a website that serves as a digital platform to showcase your company. A high-quality website stands as a frontline source for attracting potential customers and clients. From an aesthetically pleasing web-design to the user-experience. Content strategy to easy navigation, your website plays a vital role in creating your brand identity and winning more projects.
This article will discuss an easy and professional blueprint for creating a contracting business website in 7 steps. Follow each step and get ready to unlock the potential of your contracting business website.
STEP: 01 UNDERSTAND YOUR AUDIENCE:
Before creating a contracting business website, make a clear understanding of your contracting services. Whom you are serving to and your target audience. The pain points of your customers and their preferences should be identified before the creation process.
Consider the audience of home decor service websites are people searching for gym services. It’s definitely not a good duo.
STEP: 02 WEBSITE DESIGN:
The design of your website is the identity of your brand. It should reflect your expertise and your skills in the field of services you offer.
Hire a professional web designer to create an attractive and eye-catchy homepage for your website. The interior design of the website should be easy to navigate and user friendly.
You can convert your daily visitors to potential clients and boost your contracting business by:
choosing proper color scheme
call-to-actions (CTAs)
Interactive layout.
STEP:03 CREATE ENGAGING CONTENT:
You should not underestimate the importance of engaging and informative content on your website. Most successful contracting websites create content that shows their expertise, skills and successful projects.
Moreover, optimize your ‘About us’ page because it represents your brand. Your clients want to know about the services you offer and past experience. Highlighting the client testimonials and potential reviews can bring a positive impact on the visitors.
STEP: 04 SEARCH ENGINE OPTIMIZATION (SEO):
Search engine optimization refers to optimising your profile according to the search engines. Such as Google, Bing, Yahoo, Ask.com and Naver etc. It helps websites to rank higher and improve online visibility of their brand.
Incorporate specific keywords in the content of your website. Such as a home page and Service page that potential customers can search for.
Let’s say you offer construction contracts, project management and related services. You can use keywords like get improved interior design, sign your first commercial project, draft innovative blueprint or designs and quality raw material etc.
Post regularly on your website to keep your audience updated. These posts can be about project updations, client reviews, testimonials, procurement process, compliance requirements etc.
STEP: 05 USER EXPERIENCE AND MOBILE OPTIMIZATION:
Clients look for websites that are easy to use and hassle free. Create a positive experience for your visitors in your contracting website. It can be done by providing easy access over all devices and screen sizes. Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2023, mobile devices (excluding tablets) generated 58.67 percent of global website traffic.
Hence, mobile optimization of your contacting website cannot be neglected.
Introduce clear call-to-actions such as contact now, request a quote, book a schedule, download etc to keep your users engaged.
Also include chat options to ease out legal agreements. Perform contract negotiation, contract bidding etc.
STEP: 06 INTEGRATION OF CONTACT AND LEAD GENERATION FORMS:
It is very important for your contracting website to display the contact information. It helps clients to access your services and remain informed about updates.
Strategically incorporate contact information and forms throughout the website. It allows visitors to book a consultation or ask any questions.
Consider offering an edge for new visitors such as free first consultation to attract customers. It helps to turn them into quality leads.
STEP: 07 MAINATINACE:
Once your contracting website is launched, it is very important to keep it maintained and secured. Regularly update your content, install security patches to keep your and client’s information secured.
Monitor the working of your website by analytics tools to check the visitors behavior, SEO, and conversion rates.
Stay updated on the market trends and advancements of technology to keep your website competitive. Showcase quality testimonial and high quality images to grab the user’s attention and long-term commitment.