You are missing out on a huge chunk of your hotel revenue if your business website is not SEO optimized. Can you imagine a vendor sitting in front of his store silently watching people pass by? On the split side, another vendor keeps calling and inviting people to take a look at their products. A website that lacks proper SEO optimization is like a silent vendor trying to sell its products without putting effort into its marketing. If you own a hotel in the USA and want to significantly increase your customer bookings, investing in your business website’s SEO will be hugely rewarding. In this blog, we have compiled the best SEO tips for beginners that you can easily implement to your website and improve its ranking.
What Is SEO Optimization?
SEO basically means Search Engine Optimization. It is a collection of processes and strategies you implement for your website to rank higher on search engines when someone searches for a particular service you provide.
SEO includes these major categories:
- Keyword research
- Backlinks optimization
- Content creation
- Copywriting
- Social media campaigns
A proper SEO-optimized website is more likely to reach your target audience as compared to a general website. For instance, if someone searches for “Best hotels in the USA”, if your website is SEO optimized, it will ultimately rank higher in the SERPs. The same criteria holds for all the other online social media profiles you have such as TikTok, Instagram, Twitter, YouTube, etc.
Top 6 SEO Tips For Hotels That Help Your Website Grow
SEO can be a highly complex activity if tried to be done without experienced support. However, these 7 easy SEO tips for a new website will help you implement the necessary SEO tactics to optimize your hotel website.
- Use Relatable Content:
You might be wondering what relatable content means. Well, what do you usually see when you make a particular search in any search engine such as Google or Bing?
A bold comparatively larger font text heading with a 2-3 line description!
That’s what needs to be relatable.
The first thing a visitor will see about your hotel website is the title and meta description of your web pages. So they should represent something that is relatable to them. This is where you can add important keywords. For instance, the keyword is “affordable hotels in the USA”. Your web page’s meta description may start as “get your hands on the bookings for affordable hotels in the USA…..”.
- Use SEO Keywords For Hotels:
SEO keywords are a game changer for attracting your website’s traffic. It is important to use certain keywords in the content of your website including the meta title and description that aligns with the user-intent.
It is highly recommended to focus on the long tail keywords as they provide much clarity and are specific to your service. For instance, you own a hotel business. Closing more bookings will be your ultimate goal. Hospitality SEO’s long tail keywords strategy suggests that if you use the keyword “best hotels in the USA”, it will be generic as a lot of hotel websites use it. Instead, you should use “top-rated affordable beach hotels in Miami”. You can use Google Search Console and Google Trends to analyze what people are actually looking for in the hotel niche. Then you can search for the relevant keywords.
- Use Local SEO Tips For Hotels:
Local SEO tips for hotels mean targeting specific localities near your business’s prime location. It helps you attract potential customers from your locality looking for hospitality services. If you want to implement local SEO strategies, make sure to target your prime location. For example, use a description like “best hotel in (location)”. Additionally, regularly update your Google My Business account with accurate information and data for the customers. You can also update your hotel’s location on Google Maps and other location-tracking devices so that your target audience will be better able to reach you. These local SEO tips for hotels will help you attract customers from within your locality.
- Try To Minimize Your Website’s Loading Time:
How fast does your website load? Under microseconds or a minute?
Place yourself in the position of a desperate user trying to look for a service online. We naturally are impatient to access a web page online and instantly back off if it takes longer.
Google and other search engines observe this behavior and keep notes of it. Ultimately, to improve the user experience, they lower the rankings of your website and put the websites that load faster at higher positions. Therefore, this SEO tip for hotels requires you to focus on improving your website’s loading time for better ranking.
If your website contains plenty of images and videos, consider compressing them. It is because the images and the other pictorial content in a website take longer to fully load which directly affects its ranking.
- Build Credible Backlinks for Your Hotel Website:
Another important SEO tip for hotels is to build credibility by collaborating with potential agencies in your niche to earn strong backlinks. You can link your website’s content in two ways:
- Internal linking
- External linking
Internal linking means that your web pages are interconnected with each other. For instance, interlinking your blogs and travel guides with your service pages.
On the split side, external linking means linking your website with a comparatively authoritative and credible institute, agency, or business in your hospitality niche. It gives a sense of credibility and authority to your website.
- Make Sure Your Website Is Accessible Across Variable Devices:
Accessibility is a major concern of users when it comes to digital marketing. A professional business website means that your service is available 24/7 to your customers. With the increasing number of smartphone users, majority of the business transactions and bookings are carried out via smart/mobile phones. Therefore, if your website is accessible across different devices such as desktops, smartphones, tablets, etc, it’s a plus point for your business and overall website SEO.
Final Thoughts
If your hotel website isn’t SEO-optimized, you’re missing out on valuable bookings. SEO (Search Engine Optimization) helps your website rank higher in search results, making it easier for potential guests to find you. Key strategies include using relevant keywords, optimizing content, utilizing local SEO, and improving website speed. Building strong backlinks and ensuring mobile accessibility further enhance visibility. By implementing these essential SEO tactics, hotel owners can attract more customers, increase bookings, and stay ahead in the competitive hospitality industry.